Craig is the founder and co-owner of Green Side Up Landscaping based in Richmond VA, with a branch in Williamsburg. He has 36 employees and makes 5M in revenue. He started cutting grass at a young age and eventually decided to start his own landscaping company. He brought on two partners who complemented his skills and helped grow the business. Craig’s goal was to create a business that allowed him to have more free time, and he has been able to achieve that by being intentional with his schedule and prioritizing personal time. Green Side Up Landscaping focuses on high-touch, high-tech customer service, using automation and proactive communication to keep clients informed and satisfied. Craig also implemented a profit-sharing program and emphasizes team collaboration and communication. Craig Attkisson discusses his company’s incentive program and the importance of building relationships with his employees. He also talks about the challenges of managing multiple software programs and the goal of becoming an employee-run company. Craig shares his experience in the Leader’s Edge peer group and the value of learning from others in similar situations. He emphasizes the importance of personal health and his hobbies, including mountain biking and using a tonal machine for workouts. Takeaways * Starting a business at a young age and saving money can lead to entrepreneurial opportunities later in life. * Having partners with complementary skills can help a business grow and succeed. * Being intentional with scheduling and prioritizing personal time can lead to a better work-life balance. * Providing high-touch, high-tech customer service can set a business apart from competitors. * Implementing a profit-sharing program and emphasizing team collaboration can motivate employees and improve company performance. Implementing an incentive program can motivate employees to be present, punctual, and produce high-quality work. * Building relationships with employees is crucial for creating a team-first atmosphere and bridging the gap between management and staff. * Managing multiple programs can be challenging, and consolidating them into one system can improve efficiency and reduce frustration. * Participating in a peer group provides valuable insights, accountability, and support from others in similar business situations. * Taking time away from the business can provide clarity and help identify priorities for future growth. * Prioritizing personal health and hobbies can contribute to overall well-being and enhance work-life balance.