If you’ve ever wondered if there’s a better way to build your service practice, this episode is for you…   My guest Anton Anderson believes the referral model is inefficient…   He’s devised a model to grow your business by building relationships with allied professionals.   Instead of viewing these professionals as competitors, Anton wants professionals to view each other as allies who can collaborate and exchange expertise to create more value for their shared client.    In this episode, Anton will break down why this strategy leads to massive wins for both clients and professionals—and how you can start implementing this game changing approach.