When Guy Raz interviews business leaders from the world’s biggest companies on How I Built This, he’s looking for more than anecdotes of success.
Guy has spoken with the founders of some of the world’s best-known companies about their journey to where they are today. His goal is to inspire you with their stories, to provide you with a roadmap to learn how to think differently and to approach challenges like they’re opportunities, just like an entrepreneur.
In 2016, Fawn Weaver became fixated on a newspaper article telling the little-known story of Nearest Green, a formerly enslaved man who taught Jack Daniel—yes, that Jack Daniel—how to make Tennessee whiskey. After diving deeper into the story, Fawn and her husband Keith purchased the 300-acre Tennessee farm where Nearest had taught Jack to distill; and Fawn decided the best way to honor Nearest was with a bottle of the best Tennessee whiskey she could make. With no background in distilling, she threw herself into the insular world of spirit-making, and today, Uncle Nearest Premium Whiskey is one of the top-awarded whiskeys in the U.S.
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