“The hosts naïveté when it comes to understanding the long history of cigarette marketing and advertising is astounding. Her belief that “the mission” of the company was always to only attract existing smokers is hard to stomach. The mission of the company was to grow their business and make money for themselves and for their investors . Most people start smoking before they turn 18 and that is how the cigarette industry continues to flourish. The idea that Juul becoming cool with the high school set would necessarily be an existential threat to the company is not sound. Cigarettes have been and continue to be markers of cool for high school kids (albeit in lesser numbers) to this day and that has not led to their eradication. Juul just came along a little too late in the story to sneak by. If they had wanted to attract current smokers they would have marketed the device through doctors and smoking cessation clinics and things like that. They would not have made it something cool and new and fun and exciting. It should have been as fun and exciting as a nicotine patch sold locked up at the supermarket.”
woohoo1845 via Apple Podcasts ·
United States of America ·
06/23/21