This is a first! This episode is one of two interviews that we recorded live at Startup Boston Week at Suffolk University which was a ton of fun and maybe it is something that I should do more often. Material Impact is a deep tech VC firm that was founded by Carmichael Roberts and Adam Sharkaway. The firm is investing in companies that are powered by material science that solve enduring, large-scale, real-world problems. They are full lifecycle investors and work from the earliest stages of companies. In this episode of our podcast, we cover: * Elyse’s background story including how she made the transition to marketing and her role at high growth startups like MC10 and Lose It! * The importance of understanding your customer and the difference between B2B versus B2C marketing. * All the details about Material Impact in terms of the types of companies they invest in and how they support their portfolio companies. * A deep conversation about Gen Phoenix, a portfolio company where Elyse is their interim CMO, that rescues leather offcuts destined for landfill and regenerates them into a premium, durable leather material coveted by the world’s most iconic brands in the fashion industry. * Advice on getting media attention for your startup. * And so much more.