Episode 323 of The VentureFizz Podcast features Elizabeth Lawler, Founder & CEO of AppMap. A question that I ask every guest at the end of every interview is - “What do you like to do for fun outside of work?” Oftentimes, I get common answers like - hiking, traveling, etc. But, Elizabeth’s answer has by far been the best one yet and it is proof that she is not only a great entrepreneur but also a maker at heart. Elizabeth is building with her husband & Co-Founder, Kevin, and their kids, a two seater RV-12 airplane. They previously built a car together when the kids were 6 & 8 years old, so this is their next challenge. So cool! AppMap is a leading developer of code visualization and runtime code review analysis technology. Its platform is redefining how developers improve their software and has become one of the fastest-growing tools for software visualization and runtime analysis. The company has raised $10 million in funding. In this episode of our podcast, we cover: * A deep conversation around community building and the importance of authenticity. * Elizabeth’s background story and how she learned entrepreneurship from her parents. * Getting her career started in public health research and epidemiology after receiving her PhD. * The background story of Conjur, which was bootstrapped initially and raised a minimal amount of capital and had a successful exit to CyberArk. * Preferred versus common stock and how that affects the payout post-acquisition. * All the details about AppMap and how they built traction and got developers to engage with their product. * How Elizabeth is supporting women entrepreneurs and the role that Andy Palmer is playing, as well. * And so much more.