"The average small business uses over three dozen different pieces of software to run different aspects of their business."  – Jeff Tomlin, Co-Founder & CMO of Vendasta If you had to summarize Vendasta’s marketplace for small and medium sized agencies, it would be, in Jeff’s words, “Business...

Episode: 7 Chapter Seven of Anyone, Not Everyone advises on the importance of understanding your competition in the chosen vertical market, with 90% of marketers reporting positive outcomes from such research. It suggests balancing competitive analysis with a focus on clients, emphasizing that...

"The higher that gross margin is, the more optionality you have to make deliberate decisions about your agency."  – Marcel Petitpas, Co-Founder & CEO of Parakeeto Agency founders are often incredible visionaries when it comes to their core competency, but financials are rarely something they...