In this fascinating episode, we are joined by Balu Adsumilli, Head of Media Algorithms at YouTube. In a wide-ranging discussion, he reveals how YouTube balances optimizing video quality with preserving the creative intent of their millions of contributors, and how the media quality task is affected by the changing nature of UGC video with ever-more sophisticated contributors and the trend towards Shorts. Central to the task are metrics for assessing quality, and Balu offers his insights into the state of the art as deployed at YouTube and the limitations of traditional quality metrics. Watch the full video version Learn more about Visionular and get more information on AV1