In this episode we are joined by Benjamin Bross and Adam Wiekowski, who head the Video Coding Systems Group at the prestigious Fraunhofer HHI research institute. Adam and Benjamin have been central to the development of the latest MPEG video coding standard Versatile Video Coding. They explain VVC's guiding philosophy and what "Versatile" really means, and what it takes to go through the standardization process. We discuss the challenges of developing the reference codebase for such a complex standard, what they aim to achieve with their open source encoder VVenc, and the novel adaptive streaming techniques that VVC enables. All this, and how ready are AI tools for mainstream codec standards, really?