Join us as we explore Kendra's tips for making your digital ads work smarter, not harder and ultimately more cost effectively. She shares insights on testing copy and creative visuals to optimize the results of your ads. Learn how tailoring content for specific audiences can effectively engage them while lowering costs.  Discover how tailoring your ads to specific groups of people can help you reach the right customers while spending less money. Kendra shares simple strategies, like using Facebook's tools to find the perfect audience based on things like where they live and how old they are. Plus, learn why it's often cheaper and more effective to show ads to people who already know your business. Kendra warns against blindly following Facebook's suggestions and suggests reaching out to their support team if you need help. She also recommends managing your ads yourself, which can save you a lot of money and give you more control over how they perform. And don't worry about feeling overwhelmed by all the options—Kendra encourages you to skip the fancy stuff Facebook recommends if it doesn't make sense for your goals. By keeping things simple and learning to manage your ads yourself, you can save money and get better results. Tune in for easy-to-follow tips that will help you get the most out of your digital advertising! Resources mentioned in this episode: ChatGPT Canva You may also enjoy: Episode 220: Behind-the-Scenes of my Facebook Ads Strategy Episode 221: Should You Hire a Marketing Agency? Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy