A $300 one-on-one program isn’t affordable for many people, but why would you, a wellness coach, still want to opt for it instead of giving out a low-ticket digital course? Kendra Perry assures us that the latter business model is destined to fail. In fact, there is no way for it to work. She argues that if you couldn’t sell a one-on-one program at $300, it would be harder to sell a digital course at $100. Does that sound counterintuitive to you? After all, isn’t it easier to sell cheaper thi...