Episode #130. Season 8 begins with a soft skill on being human and the importance of ‘humanness’ particularly for marketing leaders - being authentic, honest and open in order to build relationships with your team and connect more deeply with your customers and consumers.  Joining Abby is Dom Dwight, former Marketing Director and now Director of strategy, insight, product innovation and diversification for Taylors of Harrogate – best known for Yorkshire Tea, the UK’s number one tea brand.  In this episode, Dom shares his marketer’s definition of being human, humanness for brands and marketers, the role of AI to free up space for marketers to be more human, vulnerability and imperfections, leadership learnings and psychological safety for marketing teams and agencies. Plus Dom’s career highs and lows.    Host:  Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Dom Dwight | LinkedIn   This episode is sponsored by House of Performance  Need to up your game in PPC, Paid Social or Display?  House of Performance are a team of passionate marketeers growing ambitious brands through paid media.  For a free mini audit, get in touch with the team at https://houseofperformance.co.uk/wholemarketer    The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com