ConEquip Parts & Equipment is a rapidly growing B2B marketplace. They offer 500,000 parts, represent 3,000 suppliers and $52B in inventory – but you can’t order a thing online! How is this possible and why do they do it? We talked with Ryan Loos, Chief Financial Officer of ConEquip Parts & Equipment, about the construction equipment parts distributor’s go-to-market strategy – including a decision not to invest in a transactional ecommerce system. ConEquip has seen consistent growth over the past 10 years. Ryan shared their secrets, as well as lessons learned. It’s the perfect conversation to sit in on if you want to hear another point of view on channel strategy.