On this episode, we’re joined by Marty Daley, CEO of Marco Rubber. In two years, Marty’s team has tripled the size of the business – organically and through acquisitions. Whether it’s a $400 seal for a critical application or a tri clamp gasket a customer needs quickly, Marco Rubber offers the kind of service that brings in new customers and keeps existing accounts coming back. “Technology is woven into our DNA,” Daley notes. “Not just the front end, which is a source of technical information for serious buyers and engineers. We also aggregate supplier data, have an automated quoting tool for our internal team, interactive toolkits for customers and business intelligence tools to measure what we manage across all departments.” While Marco offers great digital capabilities, they’ll take the order how the customer wants to place it and work closely with customers on specific applications. Business development managers perform a sales engineer role, and a group of technical sales consultants service thousands of customers all over the world. After working for companies like Wesco, Sonepar, Interline Brands and True Value, Marty was ready to drive rapid growth in a smaller company by leveraging leading-edge technology in a technical business. He found that opportunity at Marco Rubber and he’s making the most of it. “All customers should be treated special, just not necessarily the same…” -Marty Daley, CEO, Marco Rubber