AI is powering a new wave of applications in supply chain and warehouse, finance, HR, sales, marketing and customer service. These promise to deliver not just greater efficiency, but also greater effectiveness for distributors. The key, according to AI expert Brooks Hamilton, is to “understand where humans act like machines. That’s where the opportunities lie.” At the first-ever event on AI for distributors this month, Hamilton, who helps distributors build and implement AI strategies, gave our attendees the tools to get started with AI. Tapping into his extensive real-world experience, Brooks instructed distributors to embrace, educate and then expand their use of AI – building a solid foundation to reap the rewards of this game-changing technology. Hamilton joined Wholesale Change hosts Ian Heller and Jonathan Bein to share his takeaways from our Applied AI for Distributors event. They also dug into what comes next – after distributors decide to take their first steps.