After 15 years at Google's marketing and advertising division, Rob Torres recently returned to his former home at Expedia Group as Senior Vice President of Media Solutions. Like many key figures in travel and hospitality, Rob has seen the industry shift and evolve over time, with technology driving most of the change in the last couple of decades.  In this episode of Expedia Talks, we ask Rob about the lessons he has collected and curated over the years to help him prepare for the future of travel. With so much new technology at one's disposal, how does an experienced travel pro like Rob pick and choose what works best for the task at hand? We also chat about new trends in Rob's specialty, Destination Marketing, and how data is helping companies like Expedia create more personalised experiences for each customer, which in turn adds value to Expedia's partners and suppliers.    Interviewer: Yeoh Siew Hoon, Founder, WiT Stay tuned for more episodes in this series. Subscribe to the WiT Podcast feed wherever you get your podcasts.