Imagine. Fifteen years ago, there was no alternative accommodation category on Booking.com. Today, there are 7.2m short term rental listings and in its Q3 2023 earnings, this sector grew the fastest, 24% year over year, making it about 33% of all bookings. And if you want to be part of this “New Wave of Customer Love”, Nuno Guerreiro, Regional Director South APAC and Chains, Booking.com, says you have to choose to be either green and growing, or ripe and rotting.  The answer is a no brainer, so you simply must listen to this episode, focused on the fast-growing alternative accommodation sector, featuring Nuno and his colleague, Inas Abdella, Director of Product, Booking Home. This episode contains lots of nuggets of insights about the reasons behind the growth, what travellers are looking for as well as what suppliers can do to ride on this new wave of accommodation, and understand what different travellers want. As for their recommendations of their favourite short term rental places, well, have a listen. Stay tuned for more episodes, in which Siew Hoon (Founder, WiT) and Laura Houldsworth ( interview a host of voices from Booking.com, as well as a few surprises from industry friends. Subscribe wherever you get your podcasts.