In this episode, Sahar speakes with innovation strategist, author, and keynote speaker Dr. Simone Ahuja. They explore the transformative power of Jugaad innovation, a concept rooted in frugality and resourcefulness that Simone first encountered in India. Simone shares her journey from writing her first book in 2012 to her current work as an advocate for innovation and entrepreneurship worldwide. With a third book on the horizon, she reveals how innovation principles can be applied to everyday life, providing value and fun even beyond the corporate sphere. The discussion delves into the essence of innovation, defined as the creation of new value, and the importance of focusing on solving the right problems. Through captivating examples, including innovative business models in emerging markets, Simone illustrates how scarcity can be reframed as abundance, driving impactful change with limited resources. For anyone interested in starting a purpose-driven initiative, this episode offers invaluable insights and tips on identifying the best problems to solve, leveraging existing resources, and staying focused on core needs. Tune in to discover how you can unleash innovation and make a meaningful impact in your field. For more information about Dr. Simone and her work, please visit http://simoneahuja.com/