"The Mind of the Market"
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Description
Author and psychologist Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money. How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs?
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