Katie Keith from Barn2 joins the podcast to discuss her recents success running a WordPress & WooCommerce plugin business. Key Takeaways Transitioning from client services to product business takes forethought about your ideal lifestyle and abilities. Know if you want to manage a team before diving in. Build a remote team culture by regularly checking in, being flexible, and celebrating shared wins – not just revenue goals. SEO success requires a balance between optimization best practices and creating content real humans love. Don’t over-optimize. Consider both logic and marketing impact before splitting brands and websites. Domain authority has tangible value. Providing bundled offerings can ease plugin pricing fatigue for customers with diverse needs.YouTube and content marketing are powerful sales drivers. Invest in what already works for your business. Chapters 0:00 Intro 1:00 Katie’s background 3:00 Transitioning from agency to product company 8:00 Remote team culture 10:30 SEO strategies 13:00 Document Library Pro success 15:00 Evaluating business models 17:00 The state of WooCommerce 21:00 Matt’s SEO frustrations 23:00 Marketing through content 25:30 Plugin pricing and bundles 28:00 Lifetime licenses debate 31:00 Podcasting strategies 35:00 Investing in YouTube Important Links Barn2 Plugins – https://barn2.com WP Product Talk Podcast Ellipsis Marketing https://twitter.com/KatieKeithBarn2 https://thewpminute.com/support ★ Support this podcast ★