Say thanks and learn more about our podcast sponsor Omnisend.  In this episode of WP Minute+, I sat down with Kurt von Ahnen, a WordPress agency owner and e-learning specialist. We dove deep into the world of web agency sales, particularly focusing on enterprise clients and the often-overlooked opportunities in the WordPress space. Kurt's journey into WordPress is fascinating - he transitioned from a career in the automotive industry to web development, driven by a desire for better work-life balance. What struck me most was how he leveraged his experience in customer service and project management to build a successful agency. Kurt's approach to targeting enterprise clients for e-learning solutions using WordPress and Lifter LMS is a great example of niching down.  Kurt's perspective on WordPress diverse capabilities and the need for clear messaging to different user groups is spot-on. I appreciated his balanced view on WordPress's strengths and the importance of focusing on solving client problems rather than getting caught up in technical debates. We also touched on the role of AI in e-learning and content creation. Kurt's cautious yet practical approach to AI tools reflects a growing sentiment in the industry - AI can be a powerful aid, but it requires expertise and careful curation to be truly effective. Key takeaways for WordPress professionals: Transition from freelancing to agency work by leveraging your strengths and building a network of specialists.Target enterprise clients by solving specific pain points, like replacing expensive legacy systems with WordPress solutions.Focus on understanding and addressing client needs rather than getting caught up in technical debates about WordPress.Use your expertise to guide clients towards appropriate solutions, avoiding unnecessary customizations early in projects.Engage with the WordPress community through meetups and WordCamps to expand your network and opportunities.Approach AI tools with caution, using them to enhance your work rather than replace your expertise.Consider specializing in niche areas like e-learning to differentiate your agency. Important URLs mentioned: https://manananomas.com/scormpress.comlifterlms.comhttps://thewpminute.com/support Chapter titles with timestamps: [00:00:00] Introduction and background in the auto industry[00:14:00] WordPress evolution and current challenges[00:21:00] Targeting enterprise clients for e-learning solutions[00:28:00] Transitioning from freelancing to agency work[00:34:00] Marketing strategies for agencies[00:38:00] The role of AI in e-learning and content creation[00:41:00] Closing thoughts and contact information ★ Support this podcast ★