One great guiding question is at the heart of a pitch that lands an assignment, or in an article that resonates with readers. Answering this question is usually going to be more compelling for a reader, and often essential for an assigning editor. This episode unpacks the power of answers, plus the exception you want to watch out for (ie, when you want to make sure that the question is explicit). Not sure how to generate guiding questions? Listen for the exercise I recommend to get your understanding up to speed quickly. 🔗 You might also like … Why Boston doesn’t have any Michelin Star restaurants WCP 155 Why your pitch is too long WCP 1: What’s your problem? 🎁 Download my free guide on how to pitch freelance article ideas, “5 Proven Steps to Writing Queries that Sell.”   www.rebeccalweber.com/howtopitch ⭐ Support the Writing Coach Podcast by writing a review on Apple Podcasts or Spotify. Let other writers know why you listen. ❤️ Share the podcast with other writers via your social media accounts or email newsletter, or leave a comment on my Instagram or Facebook feeds. 🎧 Listen and subscribe in your favorite podcast app. 📸 Follow me on Instagram @FreelanceWriterBootcamp ✏️ Work with me in Freelance Writer Bootcamp Break into your dream publications and get paid well while covering stories that matter. Alumni of my group coaching program have used the proven Bootcamp processes to break into the New York Times, the Guardian, Bustle, Fodor’s, Ms., Nat Geo Travel, Al Jazeera, the BBC, and many more.  Apply now for the next session: www.FreelanceWriterBootcamp.com 🔥 Work with me 1:1 Private coaching is for the writer who wants a personalized agenda and transformative breakthroughs. You’ll experience new clarity about what’s been holding you back and choose new patterns of thinking and behavior to propel you forward toward your writing goals.  Apply for private writer coaching: www.rebeccalweber.com/coach 📝 More info and complete show notes: www.rebeccalweber.com/podcast234