Our guests today are Will Coleman and Jonathan Campos, the founding CEO and CTO of Alto. Alto has created a product and service company in a space dominated by tech platforms. They offer members safe, predictable, and professional on-demand rides—where user set the vibe. As founders life and business get complicated. As non-founders, we can also agree. So how do you balance the two? And how do you balance… the balance? Check out Alto: https://www.ridealto.com/ - Join the Bottle Rocket Team! Check out all job openings here: https://www.bottlerocketstudios.com/careers Until next time, friends...stay curious.