Alida is an admirable entrepreneur behind the brands Marias Bag and Nole Care. Being from Guatemala, she values ​​handmade work where the greatest value is cultural, handcrafting and traditions.   In this twelfth episode of the fourth season, Eglantina had an extremely interesting conversation with Alida, a chat surrounded by empowerment, admiration and appreciation of the courage of women who want to make a difference. They also talk about Alida's brands, Marias Bag and Nole Care, produced with  cultural added value and how this makes a difference in the market.   The takeaway: Being a woman and chasing success is also an act of courage.