Understanding cost and thinking long-term is key for fashion to become sustainable, explains Nicolaj Reffstrup, founder of Danish fashion brand, Ganni, on this episode of the Innovators podcast. After all, who is going to pay for it? Join us as we discuss how Ganni is making investments as well as flexing its muscle to drive towards a more sustainable future, the new business models its testing to do so, and why it’s focused on bringing a tech mentality to every way that it operates.