We dive into the fascinating journey of Aimee Smale, the founder of fashion brand Odd Muse. Aimee reflects on her experience as a buyer in commercial retail & shares valuable lessons she carried forward into her own business venture. As a multifaceted entrepreneur responsible for various...

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!    KT Mildren launched ‘Katharina Lou,’ her fashion business in 2021 after having lots of spare time (& creative ideas!) in lockdown. Since then she has grown a cool community online of fashion followers and...

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!    Meet Sarah Mathias, a corporate dropout and ex retail buyer with over 12 years experience working with huge brands and Far East factories. She launched her own product business in 2018 and now she can be mostly...