I am all for dreaming big and setting stretch goals in your business.  But what I also love is breaking that down and reverse engineering how to make that happen. Getting into the nitty gritty about strategy and planning. This weeks podcast is from a live session I ran and dived into how to reverse engineer $50K sales months in your business.   Your website analytics (particularly your traffic, average order value (AOV) and conversion rate) are super important numbers to focus on.  Same goes for physical retail stores and knowing what your foot traffic is, your conversion rates are and again what your average order value is. I truly believe that to build a profitable product business whether it is your own brand (fashion, homewares, jewellery, baby, footwear, or beauty) or you have a physical bricks and mortar retail store you need multiple revenue streams (sales channels) and need ot be utilising many varied marketing strategies.  I hope this helps you wrap your head around some more numbers and start planning and goal setting for your business. I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/freewebinarprofit And if you want a Roadmap to Building a Profitable Product Business head here for directions! Find more details at https://www.thelotco.com.au/ Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business. Over 25 years in Retail and Wholesale Sales and Marketing. Grab my 8 step checklist on building a profitable product business.