As a former buyer for my own Retail store I got to meet some amazing brand owners and see some absolutely stunning collections each and every season. Walking into the most amazing French inspired trade event 12 years ago (Mama and Papa) I spotted a beautiful collection of girls dresses, sequins, tulle and embroidery from the brand Bella and Lace.   Now anyone who knows me will know I flocked to those gold stars and sequins pretty fast.  I got to meet Kate, the owner and designer of a brand new Brisbane children's fashion brand called Bella and Lace.  That was it- I ordered the range for my store and continued to do so until sold it a number of years later.  Kate and I have been catching up at trade events ever since.  Part of my conversations with brands long after I had sold my store was where the foray into consulting started.  I would be offering tips and guidance for them to grow and how to sell DTC or Wholesale and what the latest Instagram marketing tips were (at the time).  Kate has been a friend and client now for many years.  And having insight into her brand and how amazing and gorgeous it is I knew I wanted to get her to share her story.  Welcome to the enchanting world of Bella & Lace, a whimsical brand of children's clothing and accessories that captures the magic and wonder of childhood.   Kate sells the brand around the world and wholesale is her main revenue stream.  She is a multi 6 figure company and has continued to evolve and grow and adpat t market conditions.  Passion and using your skill set are key in starting and growing a brand. Adapting and evolving with the industry is crucial for long-term success.Wholesale is an important channel for reaching customers and growing sales..Building relationships and showing longevity are important in the wholesale industry. Building relationships with agents and retailers can make entry into stores easier.Persistence and consistently showing up are key to success in business.Trade shows can provide valuable brand exposure.Understanding landed price and shipping times is crucial for exporting brands.Product testing and compliance can be challenging, especially for certain types of products.Having a strong team is essential for running a successful business.Focus on sales and invest in the right areas from the start.Adaptability and constant evaluation are important for business growth.Long-term customer relationships are valuable for business sustainability.Resilience and passion are necessary qualities for entrepreneurship.Celebrate the journey and milestones in business. I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/training And if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale program Find more details at https://www.thelotco.com.au/ Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand. Over 25 years in Retail and Wholesale Sales and Marketing. Grab my 8 step checklist on building a profitable product business.