My guest on this episode is Craig Fuller. Craig is the founder of FreightWaves, a data and media business focused on freight and supply chains. FreightWaves is a VC backed company with $19 million in revenue with editorial content, a data product, job board, video content, and multiple podcasts. Prior to FreightWaves, Craig had no background in media but has built quite a playbook for media businesses with a data component. Craig, as of a month ago, is also the new owner of Flying Magazine, an iconic, blue-chip publishing brand in the general aviation community which we discuss extensively in this episode. For a deeper background on FreightWaves, I highly recommend his episode on A Media Operator, which we’ll link to in the show notes.   During our conversation, we discuss his fascinating background in his family’s trucking business, starting a tech business before FreightWaves, launching FreightWaves, and his acquisition of Flying Magazine and his plans for growth and improvement. Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.  Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/ Links: Craig on X Flying Magazine FreightWaves Topics: (00:00:00) - Intro (00:01:47) - Craig's career and background (00:06:46) - The Birth of Freight Waves (00:12:41) - Building a Media Business (00:27:05) - The Importance of Unique Content (00:29:42) - Acquiring Flying Magazine (00:35:36) - Revitalizing Flying Magazine for the Digital Age (00:43:07) - The Future of Media and Content Marketing (00:52:30) - Balancing Leadership and Letting Go (00:55:05) - The Best Business Model: Industrial Real Estate (00:57:17) - Conclusion and Final Thoughts