280 - A Real-World Cautionary Tale
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Description
I frequently hear from photographers who are thinking of reducing their prices as a way of attracting more clients. While I understand their logic, my advice is always to proceed with caution: the (potential) short-term gain always has to be weighed against the (potential) hit to their business' long-term sustainability.In today’s episode, I'm sharing a cautionary tale about a business that recently shut down due to their financial missteps. This was a business I relied on for my own business...
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