Are you selling your brand, product, or an idea? Heck, we're all selling something- but how do you do it in a way that feels right? In this episode, we chat with Will Harris, Director of National Accounts at AutoTrader Canada. Will shares his 20 years of sales experience, starting as a beer rep who believed people would buy from him just because they liked him. He quickly realized that all the time and energy he put into being liked wasn’t driving sales—in fact, they were dropping.Will had to reinvent the whole idea of what he thought selling was. It wasn't just about relationships, it was selling value. In this conversation, we unpack the different meanings of "value" and how you too can sell in a way that truly resonates. Get ready to start 'Selling Your Value!' A brief about Will Harris: Will grew up in a small town, curious about how the wider world operated. His passion for knowledge and youthful curiosity have turned into a 20+ year career in sales where he turns data into meaningful insights while bringing value to his partners. Will dedicates his time to growing automotive client's market share, volume and brand awareness as the Director of Strategic Partnerships at Canada’s largest automotive marketplace AutoTrader.ca and loves what he does.- Connect with Will:   / willharrisdigital   Connect with Joel:   / joelsilverstone   -Learn more about impactful communication skills: https://thisfeelsright.ca/ Book your free 15-minute call to become an impactful communicator: https://calendly.com/this-feels-right.