Black Friday gives business owners a shot at big profits, but it’s easy to go overboard with discounts and end up barely breaking even. In today’s episode, Kayla is joined by special guest Bec Laut who specialises in helping e-commerce entrepreneurs grow their businesses sustainably and profitably. She shares a ton of practical tips on avoiding common pitfalls and maximising your profits this Black Friday selling season. The episode touches on: 👉🏾 strategic ways to structure discounts and avoid over-discounting 👉🏿 planning for operational costs and potential delays 👉🏻 adjusting your return policy  👉 tips on how to prevent stock outs and win back customers 👉🏼 using AI for forecasting and strategy 👉🏽 how to convert buyers into long term customers Visit https://www.beclaut.com/thisisbusiness to download the free guide for this episode. We hate email spam so we don’t create it! Sign up to our newsletter to get only the valuable money, careers and property info you need. To get help, and to check out our online courses, books, resources and downloads (+ our disclaimers and warnings), click here. Hosted on Acast. See acast.com/privacy for more information.