Welcome back to 'This Mama Means Business! If you caught our last episode, you know we unpacked the beginnings of email list building. Today, we're taking things a step further (and in line with my goal for this podcast, I want to go deep on this topic so that you can feel more confident when you're emailing your list!)  Today we're diving into what comes after the initial setup: what to actually send to your email list, the do's and don'ts of email communication, when to sell and when to nurture, personalizing templates without losing your unique voice, and tips to minimize unsubscribes. There's a lot to cover, so let’s get started - I'd grab a pen and paper if you can - or head to the link in the show notes for the blog post that outlines it all for you! LINKS: Email Marketing KPI Guide: https://bit.ly/emailmarketingkpi HAVE YOU JOINED THE SPOTLIGHT CLUB YET? The Spotlight Club is a low-cost membership that will give you monthly support from Kylie to turn the spotlight on your business and increase your visibility. With monthly trainings on different visibility strategies (bundles, summits, traditional PR, freebie swaps etc) as well as templates, swipe copy, group coaching calls, Q & A... you'll have everything you need to take your business to the next level and grow your email list for just $19 a month! Link to join - click here! ABOUT KYLIE: Kylie Kelly is a business coach for female business owners, specialising in relationship based visibility strategies (summits, bundles, freebie swaps, podcast guesting etc) She helps her clients grow their email list FAST, which enables them to earn more money and really start to live life on their own terms. She is also a boy mama of two, Spencer & Samuel. CONNECT WITH KYLIE: Website: https://kyliekelly.com Instagram: @_kylie_kelly_