Chief’s Kingdom: Growing a Global Brand with the CMO of the Kansas

Chief’s Kingdom: Growing a Global Brand with the CMO of the Kansas City Chiefs

Listen now

Description

Join Jason Parks and Jen Mazi as they dig into the heart of the Kansas City Chiefs’ rise to global fandom with CMO Lara Krug, exploring the strategies and values that have made the Chiefs a standout sports brand. Plus, gear up for a Brand Battle as Barkley’s Dave Gutting weighs in on the age-old rivalry between Nike and Adidas.

More Episodes

See all »

Marketing Mastery: The USAA Success Story

As an organization with no physical branches or sales teams, USAA has had to master the art of marketing. New CEO Francesco Lagutaine talks to hosts Jason Parks and Katy Hornaday about how USAA achieves an extraordinary level of customer focus. Learn how small “i” innovation, Mission Moments, and...

Published 09/25/24

This Modern Brand

Published 09/25/24

The Changing Media Landscape: Balancing Resonance and Revenue

Jason Parks is back with BarkleyOKRP Chief Media Officer, Reshma Karnik, and Sean Corcoran, President of Media and Analytics. They explore how the media landscape continues to change, and why it’s making media management increasingly complex. Are brand stories getting lost in the rush to...

Published 09/11/24