On EP24 of This Week in Digital Marketing, we talk with guest Ryan McKenzie about his experience growing his company Tru Earth, including personal brand growth, YouTube strategies, and cracking wholesale. We also discuss marketing channels, user-generated content creation, and attribution issues. Ryan shares insights into his typical day, balancing growth and value on Twitter, and his decision to raise money for Tru Earth. Ryan McKenzie on Twitter: https://twitter.com/RyeMcKenzie Get the newsletter that keeps 25k+ marketers in the loop: ⁠https://indexsy.com/newsletter/⁠ Apply to be a sponsor: