In EP26 of This Week in Digital Marketing, hosts Jacky Chou and James De Lacey sit down with Patrick Stox to discuss his experiences at BrightonSEO, thoughts on AI and ChatGPT in search, and the future of AI search. They also touch on traffic estimations on Ahrefs, running a local SEO meetup, Patrick's consulting work, and his experiences working at Ahrefs vs. IBM. The conversation delves into digital PR, link value to rankings, link toxicity reports, and the sunsetting of page experience. Patrick shares his personal site ranking experiments, his own sites, the SEO hero competition, topical authority as a technical SEO, core updates, and parasite SEO. Join them for a fascinating and insightful conversation on the ever-evolving world of SEO. Patrick Stox on Twitter:  https://twitter.com/patrickstox Get the newsletter that keeps 30k+ marketers in the loop:  ⁠https://marketingletter.com/newsletter/⁠⁠  Apply to be a sponsor: ⁠ https://marketingletter.com/sponsor/