In this episode of This Week in Digital Marketing, hosts Jacky Chou and James De Lacey chat with Joe Davies from FatJoe. They delve into Joe's journey into Amazon FBA, the inception of OptimoAI, and the growth strategies of FatJoe. Uncover insights into the niche website market, agency differentiation, the role of AI tools, and the world of Digital PR. Discover how Joe's team is managed and how they effectively use HARO. It's a must-listen for anyone interested in agency growth and digital marketing strategies. Joe Davies on Twitter:  https://twitter.com/fatjoedavies Get the newsletter that keeps 30k+ marketers in the loop:  ⁠https://marketingletter.com/newsletter/⁠⁠  Apply to be a sponsor: ⁠ https://marketingletter.com/sponsor/