Join us in this episode as we chat with SEO expert JH Scherck. From the pros and cons of West Coast living, to the implications of John Mu's controversial tweet, and the emergence of generative AI for clients, JH's insights reveal an intriguing perspective on the ever-changing SEO landscape. Discover how SEO can fit into your B2B software strategy, the challenges of dealing with slow-moving large companies, and much more. Tune in to EP39 for an enlightening conversation you won't want to miss. Follow John-Henry Scherck on Twitter: https://twitter.com/JHTScherck Get the newsletter that keeps 30k+ marketers in the loop:⁠⁠ https://marketingletter.com/newsletter/⁠⁠⁠ Apply to be a sponsor: ⁠⁠ https://marketingletter.com/advertise/⁠