In EP61, Jacky Chou and James De Lacey catches up with Paul Lemley, exploring his diverse portfolio of niche sites, with a special focus on his booming pickleball site. Paul shares his monetization tactics, content strategies, and how influencer partnerships amplify his success. Dive into the nuances of niche site management, from link selling to handling unsold inventory, and discover Paul's strategic moves for future growth. Signup for Advise, coupon code INDEXSY: ⁠⁠https://advise.so/indexsy/⁠⁠ Get the newsletter that keeps 30k+ marketers in the loop:⁠ https://marketingletter.com/newsletter/ Apply to be a sponsor: ⁠ ⁠⁠⁠https://marketingletter.com/advertise/⁠⁠⁠ Follow the hosts on X: ⁠⁠https://twitter.com/indexsy/ ⁠https://twitter.com/mrjamesdelacey