Adrian Savage is the Co-founder of EmailSmart, which specializes in boosting email marketing performance with advanced software tools and expert strategies. An email marketing maestro with over two decades of industry experience, Adrian brings a wealth of knowledge from a tech and analytical perspective. As a self-professed geek, he creates solutions that enhance email engagement and deliverability. Recognized in high-level marketing masterminds for his expertise in executing effective email campaigns, Adrian is dedicated to helping marketers navigate the ever-changing landscape of email marketing. In this episode… Would you like to ensure your email marketing efforts continue to thrive amidst recent changes? Imagine your carefully crafted email campaigns suddenly seeing open rates drop to just 1-2% and click rates plummeting to 0.1%. How would that impact your business? Adrian Savage, a renowned email marketing expert, addresses these pressing issues and offers essential strategies to safeguard email campaigns. He explains how recent changes by Google and Yahoo have drastically impacted email deliverability, underscoring the necessity of proper email authentication to ensure marketing emails stay out of the spam folder. Adrian also introduces his innovative Email Health Check tool, which helps marketers keep their emails effective and compliant with the latest standards. In this episode of the Timeless Marketing Podcast, Brian Kurtz welcomes Adrian Savage, Co-founder of EmailSmart, to discuss the importance of monitoring key engagement metrics to maintain a healthy email list. Adrian emphasizes that staying ahead of these changes is crucial for maintaining credibility and securing email-driven revenue. He outlines the critical steps needed to protect email marketing efforts and ensure that messages continue to reach and engage target audiences.