We always knew this would be a hilarious episode. What we weren’t prepared for was how profound it would be. Ladies and gentlemen, the one and only Abish Mathew speaks about content, comedy and his process. What’s your favourite brand of Abish Mathew comedy? The talk show host one? The musical comedy one? The one-man-act one? The weird Reels one? The sketch actor one? The good ol’ standup one? The improv one? The answer is yes. We peer into the colourful, zany, beautiful mind of one of India’s most versatile comedians. But his is not just a kaleidoscope, for he also thinks deeply about comedy. So from Son of Abish to Journey of a Joke, Abish’s output covers a spectrum of formats, and vibes. In this conversation, we learn about Abish’s love for collaboration, spaceships and boredom. While this will thrill his many fans, there is also a lot of advice for creators and budding ones. What amazed us as hosts is how relatable we could find so much of this - from nurturing a seed, to overcoming impostor syndrome, to finding joy in the process. We wanted to peer into his mind, but he really did bare his heart to us. Enjoy. Links Abish Mathew Discount for signing up for The Six Percent Club: https://www.thesixpercent.club/son-of-abish/ YouTube: https://www.youtube.com/channel/UCtWoDeegvTPfuuNm_ilJntg Instagram: https://www.instagram.com/abishmathew TO YOUR HEART'S CONTENT This is a YouTube interview series hosted by Utsav and Deepak aka Chuck, about the aspects of content that really matter - the craft, the process, the thinking, the ambition. WHY ARE WE DOING THIS? To guide budding creators. What goes into creating content? How do you make content that resonates with people as well as imbibes your unique essence? How do you make sure you hold on to your creativity whilst trying to crack the 'business' of it? The journey to content creation involves passing through many processes - the ideation, the discipline, the craft, motivation, bringing it all to life while battling hurdles of the daily grind as well as the human mind. An exhilarating process whose outcome makes it look simple and that's the beauty of it. We interview experts to understand creation at its core and uncover the hidden gems behind this journey. From breaking down the process to diving into their minds as they go through this start to finish. Expect nuanced, sharp conversations with creators, industry folks and entrepreneurs. THE 6% CLUB India’s first creator coaching program, designed for people with full-time jobs. Developed by mentors who built global 2% ranking content projects while balancing demanding careers. It features live sessions, 3 masterclasses from creators who have cracked it (Amit Varma, Krish Ashok, SneakyArtist, and more planned), personalised mentoring sessions, peer reviews, a vibrant community, and much more. Check out the program and sign up for the next cohort, here: https://www.thesixpercent.club/ Produced by: The 6% Club - Chuck & Utsav Shot by: Team SUHFECTO: Sharath U Holla, Komal Khiani, Sahil Rao, Milind Luther Post Production : Fatang Studios by Flop Films Packaging Sound Design: Mehar Chumble, Creative High Studio Visual Packaging: Mihir Lele, 650ml Studios Recording Studio: The Indian Audio Company, Mumbai Utsav: https://www.instagram.com/postcards.pfn/ Chuck: https://www.instagram.com/chuckofalltrades/