In this episode, we learn how Brookline, MA became the first city in the United States to achieve a tobacco-free generation (TFG). Mark Gottlieb, Executive Director of the Public Health Advocacy Institute at Northeastern University School of Law, Anthony Ishak, Brookline Resident and Pharmacist, and Kate Silbaugh, Professor of Law at Boston University and Elected Town Meeting Representative in Brookline open up about the process, perspective, and purpose behind TFG. The Public Health Advocacy Institute's attorneys are happy to help to determine whether the Tobacco-Free Generation Policy might be a viable approach in your community.  Contact them at [email protected] About ASH ASH has been fighting tobacco since 1967. Our longevity is not necessarily something to celebrate – “mission accomplished” would mean going out of business, joyfully. Like most tobacco control organizations, ASH’s vision is a world free from tobacco-caused death and disease. But also like most tobacco control organizations, our campaigns sought to mitigate the epidemic, not end it. For ASH, that changed about five years ago. The catalyst for the change at ASH was the adoption of a human rights-based approach to the tobacco epidemic. Analyzing the commercialization of tobacco products through that lens leads to an obvious conclusion: this stuff must be removed from the market. The idea got a huge boost when the State of California decided to put its weight behind a true tobacco endgame campaign. This represents a paradigm shift in public health. California and its allies are no longer interested in just “controlling” tobacco. They’re in it to end it. Learn more about ASH CA at endtobaccoca.ash.org The music in this episode is provided by Free Sound FX. Subscribe to their channel here.