In this episode, Lorraine Lathen, Jump at the Sun Consultant and Director of the City of Milwaukee Tobacco-Free Alliance, joins Carol McGruder, co-chair and co-founder of the African American Tobacco Control Leadership Council, for a conversation about No Menthol Sunday and its cultural significance to the African and Black community. Together, they discuss the opportunities that faith-based organizations lend to tobacco control efforts and the importance of knowing one's history when going up against Big Tobacco, an industry that has historically and intentionally targeted marginalized communities of color.