Tye Tyler (Shock The Fox)shares his journey from the corporate world slinging cell phones to becoming a full time guitar builder. He discusses his background in woodworking and how he got into building guitars. We also go over the importance of sharing the process of guitar building and engaging with folks in a genuine way. He also talks about the joy of opening a guitar and the satisfaction of building for others. This is a banger of an episode, and you really should check out Tye's work on his webiste HERE: https://shockthefox.com/ Takeaways Sharing the process of guitar building can engage customers and create a deeper connection. Trusting the builder's creativity and giving them freedom can lead to a more exciting and satisfying final product. The joy of receiving a custom guitar is like experiencing Christmas morning as an adult. Innovative approaches and attention to detail can set a guitar builder apart and create a unique product. Chapters 00:00 Technical difficulties 01:00 Introduction and background 03:02 From Oil City to the corporate world 04:22 Transition to woodworking and guitar building 05:46 Bartering for guitars 07:15 Transition from corporate world to guitar building 08:14 Building guitars and the quest for expertise 09:37 Sharing the process of guitar building 11:25 The joy of opening a guitar 20:05 The satisfaction of building for others 22:24 Telling the story of the build 23:21 The fascination with the guitar building process 25:38 The importance of engagement and storytelling 27:07 The excitement of receiving a custom guitar 29:17 Trusting the builder's decisions 30:48 The uniqueness of Tye Tyler's guitar building 36:17 Innovative approaches in guitar building 37:24 Attention to detail in guitar building 37:54 Attention to Detail in Guitar Building 39:00 Neck Resets and Guitar Modifications 42:29 Customizing Guitars and Personal Projects 44:06 Critiquing Traditional Guitar Building Methods 46:21 The Importance of Reinforcement in Guitar Design 50:31 Finding Fulfillment in Guitar Building 57:54 The Balance Between Creativity and Efficiency in Business 01:01:31 Favorite Boss Pedal 01:02:46 Favorite Kind of Pizza Support The Show And Connect! The Text Chat is back! Hit me up at (503) 751-8577 You can also help out with your gear buying habits by purchasing stuff from Tonemob.com/reverb Tonemob.com/sweetwater or grabbing your guitar/bass strings from Tonemob.com/stringjoy Release your music via DistroKid and save 30% by going to Tonemob.com/distrokid Learn more about your ad choices. Visit megaphone.fm/adchoices