One of the biggest reasons you might not be seeing the organic growth you hoped for is because your podcast name isn’t resonating with your ideal listeners.  If your podcast name doesn’t clearly communicate what your show is about or who it’s for, you’re missing out organic traffic to your show. And whilst you might you might think a rebrand is the best way to fix this, there’s a simpler, yet highly effective strategy you can use instead. A podcast name extension! Tune in to today’s episode...

If you’re a woman  coach, service provider or entrepreneur thinking about starting a podcast for your business, this episode is for you! I know right now you’re beyond excited about getting your show out there. You’ve probably chosen your podcast’s name, created a list of potential lists and maybe even started playing around with your cover art in Canva. But before diving into all of that, there are  a few important steps that you need to know when you're podcasting for business. In this...

Hey hey hey friend 👋🏽 Guess what?! It’s my birthday today and even though I have no clue (at the time of recording this) how I’ll be celebrating, I knew that I wanted to do something special for YOU. So until Friday at 7am GMT/ 2am EDT you can sign up for not one, not two but THREE exclusive offers designed to help you start, grow and monetise your podcast in 2024 and beyond. Want to learn more about these amazing offers and hear me singing (cause that's what I do when I'm super excited lol)...

Did you know that as of June 2024, there are around 4.1 million podcasts, with approximately 2.6 million of those hosted on Apple Podcasts but only 17.2% are currently active? That’s around 460k. So what sets successful podcasts apart from the rest? Why do some podcasts keep going for years and years while others fall to the wayside in just a few months? I’m here to tell you it’s not consistency alone…successful podcasts have a strategy for their show. In today’s episode, we're talking about...

Are you ready to learn how you can optimise your podcast production workflow using AI tools…without sacrificing your unique voice? In today's episode, I’m chatting with Kinsey Soderberg, founder of Feel Good Social and Authentic AI. Kinsey has cracked the code on using AI tools to amplify your authenticity and skyrocket productivity for women entrepreneurs like you! Tune in to learn how she turned her initial scepticism for AI into a powerful strategy that cuts hours of podcast production...

Wondering how you can get more eyes (and ears) on your podcast? Whether you’re in the planning stages, newly launched, or have been podcasting for a while, today’s episode is for you! I'm sharing some common themes that emerged from four podcast audits I completed last month. Sometimes making small tweaks can make all the difference and help you attract more of your ideal clients to your podcast. You're gonna need a notebook and pen for this episode friend! Ready to grow and monetise your...

We all know that storytelling is a powerful marketing tool. But when you combine it with real stories of how your program or service has impacted someone, you create something truly special. When you’re using your podcast as a tool to nurture and convert ideal clients, there are certain things they need to hear, believe, and understand about working with you before taking the first step to becoming a paying client. That’s why I teach my clients to create content that falls within three...

In the last episode, we talked about why the majority of new podcasts don’t make it past episode seven - it’s because they jump into starting their show and often don't think beyond the launch date itself. But there’s one thing that sets successful podcasts apart from those that fade away: having the right systems in place. So in today's episode, I’m sharing five systems that will help you maintain consistency and keep your podcast thriving for years and years to come. Let's get started! 🔗...

Did you know the majority of new podcasts don't make it past episode 7? Yup, it's true! Many business owners launch their podcast and in the first month of podcasting, they stop releasing episodes. This is called podfade or, as I like to call it, the curse of episode 7. With the podcast launch season fast approaching, I'm here to ensure you don't fall victim to it. Tune in to today's episode to learn more about the curse of episode 7, why it happens, and what you can do to avoid it and set...

Have you noticed a dip in your podcast downloads this summer? Before you start thinking that you're doing something wrong, here’s the truth: this is completely normal for this time of year. It even has a name – the summer slowdown. In today’s minisode, we’re talking about what the summer slowdown is, why it happens, and why you absolutely should NOT panic if your download numbers have dropped over the last couple of months. Tune in for the reassurance and insights you need to keep your...

Can you really be successful with a niche podcast? In this episode, I'm chatting with one of my clients, Carolyn Solo, an EMDR Therapist and Business Coach and host of the Future Template Parent podcast. Carolyn shares her journey of launching a niche podcast that, in one year, has skyrocketed her coaching business and reveals how she leverages her show to build deep trust with her audience, making her podcast the ultimate tool for attracting and converting high-ticket clients!  Tune in to...

In today’s episode I’m answering the question - should i include episode numbers in my episode titles? This is one of those podcasting questions that’s always being asked in the communities I’m a part of and I’m constantly seeing it being asked on Threads too.And if you hit play on this episode, you probably know what my answer is…yes. 100% yes. But let’s talk more about why I think this is good practice for all podcasting business owners and how to effectively incorporate numbering into your...

Are you sure you aren't getting clients from your podcast, or is it just an assumption? This year, I've spoken with dozens of women business owners who feel frustrated because they aren't seeing a financial return on their podcast investment. When I ask what system they use to track this data, I often get a blank look and a sheepish 'I'm not tracking it.' In today’s minisode, we’ll dive into why it's crucial to know your podcast stats rather than make assumptions, and I'll share three...

Are you ready to attract premium clients who are excited to work with you? Join me in today's episode where I sit down with Nathalie Alvarado. Nathalie isn't just a marketing and business coach; she's a powerhouse in helping coaches attract their best premium clients with a clear message and unstoppable belief. In our conversation, we peel back the layers of what truly makes messaging empowering. Nathalie shares her journey from a parenting coach to a sought-after expert in building premium...

This month I conducted four podcast audits and from these audits emerged several common themes. But there was one theme that stood out from the rest and deserves its own episode - the hosts didn't have a clear understanding of which podcast stats they should be tracking (other than download numbers) or where they should even look for this crucial information. So in today’s episode, I'm sharing the tools I use to measure and track podcast growth for my podcast and my clients' podcasts plus...

Summer’s nearly here! With the kids out of school and the festival party season approaching, you've probably planned to take some well-deserved time off. But you might be wondering 'what I should do about your podcast during the summer break?' And while taking a break from your show might feel like the best solution, there are other options too! In this episode, I'm sharing three strategies tailored to different stages of podcasting that will help you maintain momentum and keep your audience...

Feeling stuck with your podcast? You started with big dreams of reaching thousands, growing your audience, getting more clients, and making a bigger impact. But somewhere along the way, your download numbers stopped growing, or maybe they've even dipped, and you can't figure out why. And those dream clients? They're nowhere in sight. I get it. It's frustrating, and I don't blame you for losing motivation and feeling like giving it all up. But I've got some exciting news that's going to change...

Are you an online business owner struggling to get your voice heard in the crowded online space? Tune in to today's episode where I sit down with PR expert, Dina Behrman, who shares her must-know PR tips for entrepreneurs and shows you how to make waves without splashing out on ads or spinning your wheels on social media. Dina spills the secrets on leveraging the power of the press to catapult your business into the limelight and shares real-life client success stories that prove PR isn't...

As a woman coach or service provider, there are really only two podcast formats you can choose for your show: solo episodes or guest interviews. And choosing the format isn't necessarily about what you prefer, but rather should be a strategic decision that helps you achieve your goals. And if converting podcast listeners into your high-ticket programs is your primary goal, the most important episode you should be publishing on your podcast is solo episodes. In this episode, we dive deeper...

Guess what? I'm launching a new podcast this fall! This is something that I've wanted to do for 18 months and now feels like the right time. But I couldn’t help but reflect on how different my approach will be this time around versus three years ago when I launched this podcast. So much has changed in the podcasting space during that time including my perspective on what is takes to leverage a podcast for business growth. In this episode, I’m sharing more about the new show and what I’m...

Your podcast name is one of the first impressions your show makes on a potential listener, and getting it right can make all the difference in attracting your dream clients and growing your podcast audience. It's the one thing that podcasting business owners often get wrong. They tend to focus on what they want to convey rather than what will resonate most with their listeners. In today’s episode, we’re chatting about the role your podcast name plays in attracting new listeners, different...

In the last 18 months, this podcast has helped me sign dream clients and I’ve received multiple invitations to be a guest on other podcasts and speak inside paid communities but a recent invitation to be a summit speaker is a very special one and reinforced how important it is to have evergreen content that showcases your expertise and speaking skills and signature topic. In this episode, I’m sharing how I leveraged Threads to connect and build a relationship with the summit host, how the...

Spring has finally sprung, which means it's time for my annual podcast spring clean. If you've been podcasting for a year or more this should be a task on your calendar too. Stick around to hear why this practice can help you grow your podcast, the three things I do every spring and a new listener engagement strategy I'm testing out. You don't want to miss these podcasting tips! 🔗 EPISODE MENTIONS AND LINKS  Ep 84 3 Easy + Effective Strategies to Drive Listeners Back To Older Podcast...

Want to learn how you can streamline your podcast workflow with the magic of Google Tools? In today's episode, I'm chatting with Adrienne Farrow, the tech wizard who's transforming the digital game for entrepreneurs everywhere. You'll discover how Google tools can revolutionise your guest management process, turning chaos into order with just a few clicks and get the inside scoop on Google Keep, a little known app that’s great for capturing those brilliant spur-of-the-moment podcast episode...

📧 Join the waitlist for The Profitable Podcasting Program to receive early cart access and an exclusive 1:1 bonus. Spots are limited! Join the waitlist here: https://toobusytopodcast.co.uk/podcasting-program-waitlist You’re an incredible therapist, you’re passionate about what you do but there’s only so many clients you can see each week without burning out.  You want to help more people, expand your reach and grow your practice whilst maintaining your creative expression. If you haven’t...