Join us as we uncover the captivating journey of the Bairden twins, Mark and Chris, along with their lifelong friend Phil Schanbaum. Together, they embody the true essence of hospitality and share their experiences as remarkable entrepreneurs. From their early days organizing high school parties and attending bartending school, to their ventures in managing nightclubs, restaurants, and hotels, their passion for the industry shines through. Through triumphs and setbacks, they fearlessly embraced the challenges of ownership, learning from failures to achieve success. In this episode, we delve into their diverse portfolio of establishments, including Truth and Alibi, Punk Society, Tipsy Alchemist in Dallas and Austin, Felix Culpa, Barcadia, Dahlia, PM Lounge, Musume, Akai and soon to come new concept Jolie out of state and 2 more we cannot talk about yet as well as High Fives, The Whippersnapper, Sfuzzi, Tiny Victories, Double D’s, Ferris Wheelers. These adult playgrounds are meticulously crafted with outstanding bar and food programs, all wrapped in exceptional service. As big corporations flock to Dallas, Mark, Chris, and Phil emphasize the importance of supporting local originals and cherishing the personal touch they bring. The discussion takes an introspective turn as they recount the struggles faced by the service industry during the COVID-19 pandemic. Despite the unexpected setbacks, their resilience shines as they navigate the challenges of maintaining customer satisfaction, dealing with temperamental chefs, and valuing invaluable customer feedback. Don't miss this insightful conversation filled with inspiring anecdotes and lessons learned from these passionate individuals. Tune in as we welcome the Bairden twins and Phil Schanbaum to our show, bringing you a fascinating glimpse into the world of hospitality entrepreneurship.