Tech – A Force for Good or the Death of Accountants? In this episode of the Accounting Influencers Podcast, host Rob Brown delves into the critical topic of technology’s impact on the accounting profession. With automation, AI, and machine learning reshaping how accountants work, the big question is: Is tech a savior or a job killer? Rob breaks down what this technological revolution means for accountants today and in the future, exploring both the opportunities and the risks. For firms and professionals who embrace these tools, the future looks bright. But for those who resist? The outlook may not be so promising. Key Takeaways: AI & Automation’s Impact on the Profession: While some accounting tasks are being automated, the shift opens doors for higher-value, advisory roles that AI can’t replicate yet. The Value of Soft Skills: As automation takes over manual tasks, accountants who focus on client relationships and strategic thinking will thrive. The Need for Tech Adoption: Firms that invest in and adopt the right technology will remain competitive, while those that don’t risk being left behind. Leadership’s Role in Guiding Tech Transformation: Leaders must set an example by embracing tech and fostering a learning culture within their firms. If you’re serious about future-proofing your career and firm, now is the time to take action. Embrace the changes, invest in technology, and focus on developing the skills that will set you apart. Drop your thoughts in the comments or email us with your stories about how your firm is handling the tech revolution in accounting. Don't forget to subscribe and share this episode with your colleagues who need to hear this important conversation! The Accounting Influencers Podcast (AIP) is aimed at accounting firm leaders, managers and partners looking to build their executive presence, influence and credibility both internally and externally. The show focuses on helping professionals strengthen their personal brand, stay informed about industry changes, and navigate disruptive forces affecting accounting business models and trends. The content includes solo insights from host Rob Brown as well as interviews or panel discussions with industry leaders. Check out the show on your preferred podcast app or platform, or go to the Accounting Influencers YouTube channel for all of the episodes in video format. https://youtu.be/lsJS9hxhv5E ◣━━━━━━━━━━━━━━━━━━━━◢ The Accounting Influencers Podcast, hosted by Rob Brown, is one of the world's leading shows for accounting leaders, professionals, finance specialists, software vendors, tech providers and influencers. Thanks to our sponsors: ADVANCETRACK OUTSOURCING. Transform your accounting firm with AdvanceTrack. Our top-tier offshoring solutions free your team from mundane tasks, allowing you to focus on growth and client engagement. Experience seamless scalability and expert support. Visit advancetrack.com and elevate your practice today. https://www.advancetrack.com ACCOUNTEX. Bringing the accounting world together with UK and international events for the accounting and tech world. https://www.accountex.co.uk If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore. https://www.linkedin.com/in/therobbrown You can also check out all shows on the Accounting Influencers YouTube Channel: a...