If you're in a situation where you know you need to get more leads -- you need to generate more and better leads -- there are very specific ways of doing it. One of the things that we do with our clients is we focus on, what are the different methods of lead generation that they're currently using? What are some of the methods they could be using, if they're not already using those. And then testing those out as quickly as possible to find out what actually works and what doesn't. Some people spend months or years trying to perfect something that isn't working. And simply by switching to another method, you can get incredibly better results in a much shorter period of time. David: Hi, and welcome back. In today's episode, co host Jay McFarland and I will be discussing how to get more leads. Welcome back, Jay. Jay: Hey, it's so good to be here, David. What an amazing topic. I mean, it's got to be the question on everybody's mind, how to get more leads. David: Yeah. And I think a lot of people look at it and they think, well, they know leads are the lifeblood of our businesses. Now, if we're not constantly getting new leads in the door, then your pipeline dries up, everything gets bad. It's not an ideal scenario. Obviously, it's a very important consideration. There are lots of ways to get more leads and there's no shortage online of people who will try to sell you different methods of doing that. And, this is why I value your opinion on this as well, because I know that you do quite a bit of lead generation in your own business, and lots of people pushing lots of different things. I'd like to get a feel from you, if you don't mind, to start out. sort of the types of things that people have told you are going to help get you leads and which ones seem to work better and which ones didn't seem to work as well. Jay: Yeah, you're exactly right. This is something that we rely on heavily. Our entire business model is getting people to sign up for our free consultations. And so, how do you do that? How do you make sure that they're the best leads? We started out relying heavily on Google Ads, pay per click. But even that, can be so tricky. I don't want to spend my time talking to a lot of people who really don't need my services. So, not just leads, but qualifying leads. We're going to talk about that in an upcoming podcast. But, I'll tell you, David, we don't want to pay for every lead. So our question has been, how do we get leads that we don't have to pay for, right? And then also, how do we make sure that we have the best close rate on leads? But, we get email marketing, we get people contacting us every day saying, we can do this for you and we can do that for you. And you want to try some of those, but at the same time, I'm like, oh, we have a system that works. And so I have a hard time breaking away from that and spending a lot of time on those other things because you really don't know what's going to work until you try it. David: Yeah. We've probably had a bit of this discussion in the past as well. The idea that when all you have is a hammer, everything looks like a nail. So there are people who like generating leads on Instagram. And so they'll put out information on here's how to get leads on Instagram, or here's how to get leads through Facebook groups, or here's how to get leads on LinkedIn, or through LinkedIn direct messaging. And so everybody's got their own little tiny slice that they're looking at to say, this is it. This is exactly the way to get leads. And in my experience, not only in our own businesses, but also working with other people's businesses, what I found is that it's very easy for people to get sold on the idea of like one particular,