This episode is brought to you by Trax on Wax - a locally owned vinyl record store in Catonsville, Maryland BUT sells a huge selection of vinyl online. So no matter where you are, you can enjoy the magical shopping experience of Trax on Wax. Visit their website at https://www.traxonwaxrecords.com/. Ok, so Today I’m going to reset the way we all think about Google Ad’s role in our digital marketing strategies AND reset the expectations for those campaigns.