No fuss. No makeup. No filters. Welcome to Tough Love Marketing! Today, we’re getting straight to the point to say that marketing, and I mean successful marketing, is 90% planning in advance. I don’t know who needs to hear this but creating graphics and keywords and content and audience segments ALL. TAKES. TIME. And usually research, too, which does not happen overnight. More to the realistic point, doesn’t happen within a week. The other 10% is made up of patients, testing, tracking results, and creativity. Budget does of course play a role but that’s another video.